CRM is a Mindset
Your business is customer-centric.
Right?
Then your CRM is not just the most important system you have. It’s the mindset that drives how you build, nurture, and grow relationships. It’s how you stay close to your community, understand their needs, and respond with confidence.
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About CRM²
This blog talks about Customer Relationship Management and developing the right Mindset.
Let’s call it Customer Relationship Management Mindset, eg. CRMM or better CRM².
CRM² is the brainchild of Hendrik. He is helping SMBs choose and implement the right CRM systems, including a $2 million startup. He worked over 20 years in Media, IT Consulting, Marketing and Sales, with the last few years focused specifically on building CRM systems that are actually being utilised.
He constantly burns that midnight oil researching the content for this blog because he kept seeing the same pattern:
SMBs and Solopreneurs either get lost in features without understanding their needs, or avoid CRM altogether thinking it’s too complex.
